Ileana Badiu

With more than 30 years’ experience in the MarCom industry, Ileana Badiu is a communication specialist who launched and developed numerous innovative projects and designed event platforms which made history in the BTL industry.

Endowed with native intelligence and outstanding communication acumen, Ileana is one of the few business entrepreneurs who knew how to create a personal brand name which helped her develop many television projects. Since 2007 she focused mainly on entrepreneurship and has become the franchisee of the Wunderman international communication agency, establishing the local office Wunderman Romania, well-known for having organized important projects and events. In 2019 Wunderman Romania was taken over by one of the most prestigious advertising agencies – Ogilvy Romania, this being a natural step in the company expansion. At present, Ileana is a Managing Director in one of world’s largest communication conglomerates.

“I like being a leader but I will always take part in the building stage along with my team, since the essence of any field of activity is captured best in the knowledge of the work of each and every employee.” This is the credo upon which Ileana has built her career in order to form top-performing teams, able to manage complex and innovative communication projects in the MarCom industry.

One of her most cherished projects is the online community Super40 by Ileana Badiu, a project through which she has managed to change the general perspective on ageing. Her commitment, cheerfulness and love for communication have naturally made her a prominent figure in the social media, effortlessly undertaking any myth- and taboo-busting topic along with the task of a role model for all those who aspire to a successful image and career.