Jolidon is a European lingerie and swimwear brand, that entwines the technological quality of its products with the creativity of design, getting inspired by the latest trends in the industry worldwide. Excellence has always been a key-motivator for Jolidon, starting with its foundation, in 1993, thus always looking to approach modern technologies and creative ideas in terms of design, to create a wide range of products for a large variety of consumers, women and men of every age - women being the majoritary target group. The international brand is present in over 50 countries, on every continent.

Now with a highly acknowledged experience and know-how in undergarment creation and manufacturing, JOLIDON has invested great efforts during these 27 years of existence in constantly developing its technologies and product design, being in a tight connection with the latest trends in the industry. As an official recognition, in 2017, JOLIDON has been named the most powerful brand in the apparel industry in Romania, its home country by the Biz Magazine. In 2019 the brand was awarded by Elle Magazine the Best Romanian Brand Award at the Elle Style Awards Event in Bucharest.

The core strengths of the brand - its creative design and high functionality - have been expressed in every collection of the past 27 years, while always keeping a surprise and “lovestruck” effect for its customers, constantly reinventing itself. JOLIDON’s imagery and creative direction in its collections throughout time have always been in close touch with social changes in expressing sensuality and femininity, while standing for empowering women in embracing their unique beauty. The brand’s new tagline “Créateur de désir” expresses this exact idea.

The latest collections are launched at all the major industry events of 2020 - starting at Salon International de la Lingerie in Paris, continuing their exposure at other important upcoming events in Europe (CPM Moscow, Supreme Body&Beach Munich, Wasche&Mehr Dortmund) and United States (Curve New York). The collections are presented on the website and on