MURMUR was launched in 2011 as a reconnection with femininity and sensuality, by means of pret-a-porter, a way for women to enjoy what they are, with or without the presence of men. The feminine look of a 50s woman, the ritual of undressing and underwear shapes translated into modern pre-a-porter are constant starting points.
Andreea Badala, the founder and designer of the brand, has studied design at the University of the Arts in Bucharest and Creative Pattern Cutting at London College of Fashion and gained valuable work experience at Alexander McQueen Menswear and Richard Nicoll before starting her own brand MURMUR.
With 2 seasonal collections every year, MURMUR has been worn by VIPs like Madonna, Beyoncé, Miley Cyrus, Ariana Grande, Katy Perry, Rita Ora, Kristen Stewart and Dua Lipa and has been featured in international magazines such as Vogue UK and Paper magazine.
MURMUR is sold internationally in Europe (France, Italy, Germany, Netherlands, Switzerland, Greece, Portugal, Poland) and North America- US and Canada.